HCB #282 - The haze hanging over Geek Electric Cars and Lei Jun’s anxiety.
#282 - The haze hanging over Geek Electric Cars and Lei Jun’s anxiety.
After all, the second-generation three-dimensional graphene supercapacitor is just too powerful.
Smartphones, laptops, cameras, power grid equipment, and other fields all need it, and its market demand is too strong.
Under such circumstances, Geek Technology, with its limited production capacity, really can't squeeze out too much capacity for you at once.
So, in the future, when they discover the truth, they will definitely be so angry that they vomit blood, and then they will have no way to refute it and can only urge Geek Technology to increase the production capacity of the second-generation three-dimensional graphene supercapacitor.
Thinking of this, the corners of the people present couldn't help but curl up in a smile, and some couldn't wait to know the expressions of those CEOs after learning the truth.
However, Lei Bu Si seemed to have thought of something at this time, and then frowned and said a potential hidden danger.
Speaking of which, although we can suppress the sales of other car companies' electric cars by limiting the sales of the second-generation three-dimensional graphene supercapacitor, we have to admit that this won't last long.
After all, they are also developing their own three-dimensional graphene supercapacitors, or are developing solid-state lithium batteries and new lithium batteries doped with graphene.
Giving them a year may not produce any results, but in two years, there is already a certain probability of developing a usable new lithium battery or graphene supercapacitor.
Under such circumstances, we only have two paths left.
The first path is to continue to implement the limited supply strategy, so that they have no way to mass-produce electric vehicles to threaten our car sales.
So our only choice is actually destined, destined to supply them with the second-generation three-dimensional graphene supercapacitor on a large scale without limitation.
After all, compared to not earning a penny and then letting new lithium batteries or other graphene supercapacitors expand their market share, we can only supply them with the second-generation three-dimensional graphene supercapacitor without limitation.
But in this way, based on the current situation of our Geek electric cars, it is not easy for us to defeat them fairly and squarely.
After all, although the sales of our Geek electric cars are very high, in the hearts of many people, they still think that Mercedes-Benz, BMW, Toyota and other cars are brands and are trustworthy.
If they are given a choice, and the performance, price, etc. are not much different, they will definitely still give priority to buying electric cars from those old brands.
If we want to avoid this phenomenon, we need to accumulate, we need to work hard to create a good reputation for quality, and establish our own brand.
Eventually, we will take several years to replace the position of those old car brands in their hearts, but the problem is that we don't have several years.
Hearing Lei Bu Si's words, the people present nodded lightly, with rather solemn expressions.
Because what Lei Bu Si said is actually very serious in the electric car circle.
In an industry, it is rare for a brand to last for a hundred years.
And it is even rarer to have a brand and product that people all over the world constantly see during this hundred years.
Many car brands have done this in these hundred years.
Their car brands constantly appear in people's vision, in film and television works and people's conversations, and in people's comparisons.
As time goes by, cars are no longer just a means of transportation, they have become a tool for comparison.
People no longer buy cars to see what functions they have, but to see what brand they are.
Therefore, if you disassemble a so-called Mercedes-Benz BMW car, you will find that the technology they have is actually just that.
Although the technology they have is touted as very awesome, the actual experience effect is not very obvious.
At least the experience brought by these so-called very awesome technologies is far from worth the price compared to their price.
This is equivalent to spending 100 yuan, but only being able to experience 12 yuan of enjoyment. It can be said that the remaining 88 yuan is used to buy a Mercedes-Benz BMW brand.
This shows how important the brand is in the car circle. How difficult it is to reverse people's stubborn prejudices and comparisons. And Geek electric cars, as a new car brand, even if Geek smart phones and Geek computers and other products have made a name for themselves in advance.
But to be honest, in the hearts of countless people around the world, the Geek electric car brand is really not very impressive.
At least if you drive a Geek electric car out, you definitely won't have any face, and people won't look at you with envious, jealous, and hateful expressions.
They won't have the idea in their hearts, "Damn, this guy is a rich man, a person with status and status."
And if you want to change all this, then Geek Technology needs to work hard for a few years, work hard to sell more cars, and let Geek electric cars constantly appear in people's eyes.
When people become more and more familiar with Geek electric cars, know the various series of Geek electric cars, and understand the models and prices of Geek electric cars.
Then when you drive a Geek Han series electric car out, most people will naturally look at you with envious, jealous, and hateful expressions when they know how expensive this car is.
This is brand premium, and it is also the reason why Mercedes-Benz and BMW are so expensive and why they can earn such high profits.
But time has not left Geek Technology much time. Since the release of the second-generation three-dimensional graphene supercapacitor.
All the companies that are developing new lithium batteries or are developing graphene supercapacitors have gone crazy and invested money to increase their research and development efforts.
After doing so, it may not be possible to produce results in a year, but it is impossible not to produce a usable first-generation product in two years.
Therefore, it is really difficult to change the concepts of most people in the world in two years.
It is really difficult to instill in them the idea that Geek electric cars are very powerful, that buying Geek electric cars is very prestigious, and that you must give priority to buying Geek electric cars.
Thinking of this, the people present fell into deep thought, thinking about how to achieve this goal.
"This is indeed a big problem. I think that besides increasing GG and improving product performance, there is really no other way."
Zhang Feng, the marketing director who had not spoken, said with a headache.