HCB Chapter 275 Market mining, the military uniform market has huge potential!
Chapter 275 Market mining, the military uniform market has huge potential!
Gao Minghui's market research was only planned for three days at the beginning.
But in yesterday's crowd performance.
Gao Minghui found that three days might not be enough.
After communicating with the TV leaders.
Decided to add two days of market research.
Make sure it's in the hands of the audience.
Get the most accurate data.
After the market research on the second day.
Gao Minghui also found another characteristic.
People's enthusiasm for Soldier Assault sometimes exceeds expectations for gifts.
In front of the interview.
Gao Minghui could feel it personally.
The kind of identification people have with Soldier Assault.
Even without gifts.
They are willing to participate in TV interviews.
In Gao Minghui's words, this is a feeling.
When viewers identify with something psychologically.
It's not about tying it up with etiquette.
This time can be called emotion.
When "Soldier Assault" first started airing.
Gao Minghui and the group within the TV station have also studied this work.
The conclusion reached is consistent with the mainstream voice of the media at that time.
Although the popularity of "Soldier Assault" is very high.
But there are two unavoidable flaws:
The first is that there is no heroine, which means that there is no emotional plot.
Then there's the issue of the male protagonist's character.
Completely divorced from the male god image of traditional idol dramas.
523 such a huge contrast.
Very likely to cause extreme audience effects.
Elements from multiple aspects are integrated for comparison.
At that time, the saying in the media circle was that "Soldier Assault" would definitely end with a bad film.
By now.
Reality hit everyone in the face.
The popularity of "Soldier Assault" has only increased.
Even many self-media have chosen to rub off on Director Chen's popularity.
And it was a great success.
Gao Minghui also referred to their practice in this market research.
It's like the song that was buzzing before.
Gao Minghui doesn't remember much.
It seems to be some kind of brainless touting song of "If you want to marry, marry the squad leader Shi Jin".
It seems simple and crude.
In fact, it successfully mastered the password of the traffic.
There is also a group of wedding commemorative design companies at that time.
It also uses the elements of "Soldier Assault".
Catch up with the boom in Soldier Assault just aired.
Got a huge response.
In contrast, Gao Minghui himself.
The way TVs are sold is dying.
Possibly even a few years from now.
Completely disappeared from the audience's field of vision.
If you don't gamble at this time.
Gao Minghui had no other choice.
The five-day market research also came to an end soon.
Gao Minghui returned to the TV station with a large amount of data.
From the point of view of work.
The collected interview reports filled three entire desks.
Also in the electronic questionnaire.
More than 100,000 pieces of data were collected.
The work of data collation begins immediately.
But in the face of such a large and complex content.
In the TV station, it is crying father and mother.
to be frank.
How can ordinary people see so many reports at one time.
Legs are frightened.
Gao Minghui initiated the first batch of sorting.
Directly ask assistants to filter by specific words.
The first word is: military uniform.
That's right.
in the interview scene.
Gao Minghui can see it very intuitively.
The audience chose the most is the type of military uniforms.
Similar to a mascot or a model of a firearm.
These are the best-selling products in the works of Chen Dao in the past.
In "Soldier Assault", there is a downward trend.
It may be that the audience also has aesthetic fatigue.
It is estimated that there are also many mascots collected at home.
But military uniforms are indeed attractive to the audience at this time.
the night before.
Gao Minghui also specially observed the costumes of the characters in the play.
Found in style and detail settings.
The military uniform of "Soldier Assault" is indeed different from many of Director Chen's previous works.
Gao Minghui is not a professional fashion designer.
But with his years of experience.
Director Chen's costume design in "Soldier Assault".
Must have worked hard.
At least, more effort than the previous "Bright Sword" and so on.
Pay more attention to the details of military uniforms.
After a morning.
(aead) assistants basically sorted out all the investigation reports.
Use Gao Minghui's special word classification method.
The difference in content was quickly seen.
Eighty percent of them.
Both love the style of military uniforms in Soldier Assault.
This love surpasses other objects.
Like mascots or firearms.
This result is very close to what was observed in the field.
Then see the comparison.
Most people think that the uniform style of "Soldier Assault" is better than the style in Chen Dao's previous works.
Most of it here.
The assistants used a five-to-five classification.
That is to say.
There are nearly 50% of the audience.
Think Soldier Assault's uniforms are better looking than those in previous shows.
This also confirmed Gao Minghui's own conjecture.
Director Chen in his previous works.
Because there are too many plot elements.
In fact, the color and art modules are largely ignored.
More specifically, clothing, makeup, styling, etc.
And in Soldier Assault.
Because of the simplicity of the plot, Director Chen can focus on other places.
This is why the art module attaches great importance.
"From now on, only the content about the military uniform is left, and nothing else! 35
After determining your route.
Gao Minghui asked again.
The assistants of the TV station were all relieved.
The most fearful thing about organizing survey reports is clutter.
If it can be directional research military uniforms.
That would greatly reduce their workload.
And the speed will also increase.
After this big classification.
The next work will be much clearer.
in the military uniform classification.
Gao Minghui also made a selection of details.
These choices are not difficult for the audience to choose.
But it is difficult to reclassify.
After an afternoon of hard work.
Gao Minghui printed out the latest report.
in 100,000 electronic questionnaires.
Thirty percent liked the five-pointed star on the uniform.
Shiny red star.
Representing the army and the ardent hearts of the people. 1
Hence the highest popularity.
The second is the cap and badge.
got this data.
Gao Minghui already had an idea in his mind.
Since the audience's enthusiasm for military uniforms is so high.
So why not vote for it!
soon.
Gao Minghui contacted the leaders of the TV station.
After a simple communication.
Give permission directly!
There is Gao Minghui in full command of the new sales module.
The entire TV station began to become a shopping mall-like existence.
Contact factory for customization and design.
Every job is smooth sailing.
A veteran in TV sales.
It's not the first time these jobs have been done.
The only difference is that.
In the past, TV sales were to get the customer's products and carry out designated sales.
Now.
Gao Minghui himself provided the design.
It's a higher level on the bright side!