HCB Chapter 447 Cooperation Negotiation Successfully Completed with National Television
Chapter 447 Cooperation Negotiation Successfully Completed with National Television
"Okay, bring the product over right away so we can hurry up and make the advertisement, otherwise we'll miss the Spring Festival Gala!"
Xu Zhengde said.
The Lunar New Year is just around the corner, and if we don't hurry up and get the advertisement done, we won't be able to use it later.
Moreover, the prime five-minute advertising slots during the Spring Festival Gala are highly sought after; if you're late, there won't be any spots left.
He would be happy if Qi Tongwei and his team could run more of the prime five-minute commercial breaks during the Spring Festival Gala.
This way, I can both give an explanation to my superiors and earn more commission.
"Okay, we'll sign a contract with your TV station right away!"
Qi Tongwei said.
Time waits for no one; we need to secure the prime five-minute advertising slot as soon as possible.
"Alright, Xiao Li, please ask Director Feng to come over!"
Xu Zhengde said.
He was only responsible for negotiating collaborations; the advertising department handled the actual operations.
"Yes, Director!"
The secretary responded and then left.
"Director Hsu, you wanted to see me?"
Soon after, Feng Anhe, the director of the advertising department, arrived.
"Director Feng, this is County Magistrate Qi Tongwei and his colleagues."
"County Chief Qi, this is Feng Anhe, the director of our station's advertising department!"
Xu Zhengde introduced the two sides.
"Hello, Director Feng!"
"Hello, County Chief Qi!"
The two shook hands and greeted each other.
"Director Feng, County Chief Qi and his team are planning to advertise five products during the prime five minutes of the Spring Festival Gala. Could you help them with that?"
Xu Zhengde said.
"Yes, Director Xu!"
Feng Anhe nodded.
"Manager Jiang, go with Director Feng, sign the contract, and pay the advertising fee!"
Five products in one advertisement!
In addition, we've also booked slots for "China Time and Space," "Focus Interview," and a regular slot in a theatrical drama series during the Lunar New Year!
Qi Tongwei looked at Jiang Xiangrong and said, "This is the best way to do it."
"Yes, County Head!"
Jiang Xiangrong nodded.
"Manager Jiang, please come with me!"
Feng Anhe said.
"Yes, Director Feng!"
Jiang Xiangrong nodded.
"Xiao Luo, call the county and have tea, soft drinks, instant noodles, and toilet paper airlifted over!"
Qi Tongwei looked at Luo Kang and said.
Train and car transport are too slow, which will affect the production of advertisements.
"Yes, County Head!"
Luo Kang nodded, then got up to take his leave.
"Director Xu, has your TV station finalized the advertising schedule for the news broadcast after the Lunar New Year next year?"
Qi Tongwei asked.
With the two main advertising slots for the Spring Festival Gala gone, there's no way to make Xichun County's liquor a hit overnight; the only option left is to keep it appearing every day.
"County Chief Qi, the first 5 seconds of advertising have already been booked during the previous business negotiations. If you want to advertise on the news broadcast, you can only do individual orders!"
Xu Zhengde said.
"It seems we've fallen behind again!"
Qi Tongwei said.
If he had known, he should have come to Beijing sooner to discuss cooperation with the national television station.
"Actually, it's not too late now. Although the first 5-second ad on the evening news is gone, the other 5-second and 15-second ads are still available."
Moreover, the price is much lower than the first 5 seconds of advertising.
Besides the evening news, you could consider advertising on programs like "China Time and Space," "Focus Interview," "Tell It Like It Is," "Evening News," "Variety Show," and prime-time dramas after the Lunar New Year!
Xu Zhengde said.
It would be good to close more deals, as it would increase the TV station's revenue and boost its performance.
"We want a 15-second commercial featuring baijiu (Chinese liquor), soda, and instant noodles before the evening news broadcast after the Lunar New Year."
The 15-second tea and toilet paper commercials following the Focus Interview segment will be aired on China Time and Space, rotating every other week!
Qi Tongwei thought for a moment and then said.
In this way, the five products were featured daily on the national television news program in 1996, each appearing in the most suitable viewing scenarios and being continuously promoted.
"Row!"
Xu Zhengde said that he had written down Qi Tongwei's request.
"Xiao Li, take the new cooperation details to Director Feng!"
Xu Zhengde handed the paper to his secretary and said.
"Yes, Director!"
The secretary nodded, then took the paper and left.
Afterwards, Xu Zhengde and Qi Tongwei talked for a long time.
"Director Xu, the matter has been taken care of!"
"County head, the contract has been signed and the advertising fee has been paid!"
Besides the five golden minutes on the Spring Festival Gala, Director Feng gave us quite a few discounts!
Before long, Feng Anhe and Jiang Xiangrong returned.
"Thank you, Director Feng!"
"Director Hsu, thank you for the preferential treatment your TV station has given us!"
Qi Tongwei said.
"Thank you for your hard work, Director Xu and Director Feng! We appreciate your help!"
"We're wondering if Director Xu and Director Feng are free these days? We'd like to have a casual meal with you two?"
Qi Tongwei said.
They felt they had to show their appreciation for the help the other party had done them a great favor.
"County Chief Qi, it's hard to say. With the Spring Festival approaching, our station is quite busy!"
Okay, if you're not in a hurry to go back, leave your accommodation's phone number, and we'll call you when we have time!
Xu Zhengde said.
Qi Tongwei had connections with those above him, so naturally he wanted to get closer to them.
"Ok!"
Qi Tongwei left Xu Zhengde his address and his phone number, and then took his leave.
"County magistrate, I didn't expect we'd blow this up so easily!"
Jiang Xiangrong sighed.
When Qi Tongwei called them over, he was still worried, afraid that the people from the national television station would ignore them.
After all, this is the national television station.
To their surprise, when they arrived at the national television station, they were not only not left out, but were also warmly received by a deputy director, and the cooperation was successfully finalized.
"I asked my supervisor to put in a good word for me, and naturally things went smoothly!"
Otherwise, we won't even be able to see the director of the advertising department, let alone the deputy director!
We can't even see the deputy director of the advertising department or any of the staff below him!
Qi Tongwei said.
Without Leader Zhou's help in making connections, they would have had to contact the staff of the advertising department of the national television station, treat them to meals several times, and offer them some benefits before they could even discuss cooperation.
"County Magistrate, you're amazing! You even know leaders in Beijing!"
Jiang Xiangrong said admiringly.
"When I was pursuing my doctorate at Peking University, I met a leader who happened to know a leader at the national television station!"
Qi Tongwei gave a brief explanation.
"County magistrate, what should we do with the remaining money?"
Jiang Xiangrong asked.
They brought 5000 million yuan with them to secure a major advertising slot on the national television Spring Festival Gala.
However, they only spent less than 20 million, leaving more than 30 million.
"Secure the advertising slots for provincial and municipal TV stations, as well as other local TV stations and several surrounding provincial TV stations for next year!"
Qi Tongwei said.
In addition to the national television station, advertisements must also be placed on television stations in the southwestern province and several surrounding provinces.
"Yes, County Head!"
Jiang Xiangrong said.
"In addition, we will participate in the bidding for major advertising slots for the National Television Spring Festival Gala next November and secure the main advertising space!"
Qi Tongwei said.
If you miss it this year, you can't miss it again next year.
"Yes, County Head!"
Jiang Xiangrong nodded.
"Xiang Rong, coordinate well with Director Feng and get the advertisement produced as soon as possible!"
At the same time, we should cultivate a good relationship with Director Feng, as we will be cooperating with the national television station in the future!
Qi Tongwei said.
This is a remarkable resource; in the future, we can make money by helping other companies in the Southwest Province advertise on national television.