HCB Chapter 399 Going to the City Newspaper to Discuss Cooperation
Chapter 399 Going to the City Newspaper to Discuss Cooperation
Upon arriving at the city newspaper office, Qi Tongwei and Jiang Xiangrong inquired about the situation and then went straight to the office of Tang Laiwang, the director of the advertising department.
"Hello, Director Tang!"
Jiang Xiangrong nervously stepped forward to greet him.
"Why are you here again? Didn't I tell you there were no ad slots available for a while?!"
Tang Laiwang was very impatient.
Does this person not understand human language? I've already said there are no ad slots available for a while.
Jiang Xiangrong was at a loss and looked back at Qi Tongwei behind her, hoping that he would come out of the predicament.
"Director Tang, the news is out!"
We are from Xichun County. I am County Head Qi Tongwei, and this is Deputy Food Manager Jiang Xiangrong!
Qi Tongwei stepped forward and said it.
"Excuse me, County Chief Qi, I didn't know it was you."
I apologize to you!
Advertising has become very popular in the last two years, and many people have come to us to advertise!
Because resources are limited, we must prioritize large-scale enterprises.
Many private business owners come to us asking for advertising space, but they can't afford it and they keep bothering me. I'm really annoyed by them.
After hearing Qi Tongwei's introduction, Tang Laiwang immediately changed his attitude.
The manager has already told him that Party Secretary Tian and Mayor Cheng of the Municipal Government have spoken to him.
If the Party Secretary and the Mayor personally greet someone, it's better if he doesn't know it, but if he does, he has to treat them well.
"I understand, Director Tang, there's no need to worry about it!"
Our company, a food company from our county, is here today to place an advertisement in your newspaper. We would be grateful if Director Tang could do us that!
Qi Tongwei said.
If it were him, he wouldn't be very nice to people he doesn't know well either.
After all, he controlled the advertising department of the city newspaper.
He decides whose ads get published in the newspaper.
"No problem, just tell me your requirements and give us the photos."
Of course, you can also give us the items, and we'll take photos and publish them.
Tang Laiwang said.
He will definitely make things convenient for us; we have to give face to Secretary Tian and Mayor Cheng.
If he dares to refuse, he can get out of here immediately.
"Okay, thank you, Director Tang! Could you please tell me about your company's fee schedule?"
Qi Tongwei said.
They need to understand the pricing standards.
"Yes, County Chief Qi."
Our newspaper offers a variety of advertising formats, including full-page, half-page, banner, business card, headline, and center margin.
A full-page advertisement refers to an advertisement that occupies the entire newspaper page, providing advertisers with maximum display space and attracting readers' attention.
A half-page ad occupies half a newspaper page. Compared to a full-page ad, it costs slightly less but still offers high exposure.
A full-width advertisement is an advertisement that spans the width of a newspaper page. It is usually located at the top or bottom of the newspaper and can highlight the advertisement content within a limited space.
Business card advertising is a smaller form of advertising, similar in size to a business card, suitable for displaying simple information and contact details.
The "eye-catching" advertisement is located in the upper left corner of the newspaper, a very prominent position that can quickly attract readers' attention.
Newspaper header ads are banner ads located at the top of newspapers, typically used to display brand image or important information.
Finally, the center-gap advertisement refers to the advertisement located in the middle gap of the newspaper. Although the space is relatively small, its unique position can still attract the attention of some readers.
As for the pricing, it will vary depending on factors such as the type of advertisement, its location, size, and the duration of the campaign.
整版3-12万／次，半版1.5-6万／次，通栏0.8-1.5万／次，报眼1-2.5万／次……
Of course, we'll offer you a discounted price.
Tang Laiwang explained the types of advertisements and the pricing standards in detail.
With the city's top leaders making the call, he'll definitely be able to offer a discounted price.
"Thank you, Director Tang!"
Qi Tongwei said.
"By the way, Director Tang, are you free tonight? If you are, let's have a casual dinner together!"
Qi Tongwei said.
He wanted to build a closer relationship to facilitate future cooperation.
"Yes, tell me the place, and I'll go there after work!"
Tang Laiwang said.
Qi Tongwei became the county magistrate at a young age, and his future is limitless. It would be good to make his acquaintance.
"At Jinhe Renjia, we also invited Director Liu Xiangdong from the Municipal Television Station!"
Then we'll be waiting for your arrival there!
Qi Tongwei said.
"Ok!"
Tang Laiwang said.
It seems that Secretary Tian and Mayor Cheng not only contacted the newspaper, but also the television station.
"County Chief Qi, if it weren't for you today, I would have returned empty-handed!"
As Jiang Xiangrong left the city newspaper office, he couldn't help but sigh.
In the city, without connections, it's really difficult to get anything done.
"That's normal. If it weren't for Secretary Tian and Mayor Cheng putting in a good word for me, I wouldn't have received much better treatment if I went to them to discuss cooperation."
They would never agree to a meal if you invited them; countless people are waiting to invite them to meals every day.
In the county, I'm the county head, the second-in-command. But in their eyes, I'm just average.
The reason Liu Xiangdong and Tang Laiwang agreed to our invitation was entirely because of Secretary Tian and Mayor Cheng's influence.
We should make good use of the relationship between Secretary Tian and Mayor Cheng to maximize our benefits.
Go back and think carefully about the advertising slogan. It needs to be concise and catchy.
Qi Tongwei said.
Good advertising slogans are easier for the public to remember.
"Yes, County Chief Qi!"
Jiang Xiangrong nodded.
The two arrived at Jinhe Renjia and requested a quiet private room, asking the waiter to prepare a case of wine and five cartons of cigarettes.
Then, Qi Tongwei waited with Jiang Xiangrong at the restaurant entrance.
Soon, Liu Xiangdong and Tang Laiwang arrived.
"Director Liu, Director Tang, you must be tired from your journey. Please come in!"
Qi Tongwei greeted him warmly.
"Thank you for greeting me at the door, County Chief Qi!"
Liu Xiangdong and Tang Laiwang said politely.
They inquired and found out that Qi Tongwei had been transferred from Handong.
Previously, he was the deputy secretary of the county party committee and executive deputy county head of Jinshan County, Lüzhou City. In just one year, he increased the GDP from 400 million to more than 10 billion.
He was personally appointed by Governor Ye Ruyun to serve as the county head of Xichun County, and the municipal party secretary Tian Qibing also supported him.
I heard that Qi Tongwei wanted to carry out enterprise reform, and Mayor Cheng immediately approved 1200 million yuan, while Governor Ye approved 2500 million yuan to support him.
This food company was originally the food factory in Xichun County, and it's about to go bankrupt.
It was Qi Tongwei who turned the tide and saved it, transforming it into a joint-stock company.
The food factory had just completed its shareholding reform and came to the city to advertise with TV stations and newspapers.
Very bold and decisive.
"Director Liu, Director Tang, come and have a smoke!"
Qi Tongwei first offered Liu Xiangdong and Tang Laiwang a cigarette and lit it for them before walking inside with them.