A reborn mother longs for her daughter's happiness.

Chapter 255 Discussion on the Li Group's Group Purchase Package

"Everyone, the group-buying trend has been sweeping the country these past few days! Food, travel, hotels, clothing—it's all about group buying. Our Li Group can't fall behind. That's why I've called you all here today to discuss how to approach our skincare product group-buying packages. Let's start with our target audience: women, men, and students—these three markets all have huge potential. Sister Chen, what are your thoughts on women's skincare products?" Li Yuan, the chairwoman of the Li Group, sat at the head of the conference table, her eyes gleaming as she scanned the assembled executives, launching into the discussion.

General Manager Chen pushed up her glasses, cleared her throat, and said, "Chairman Li, the women's skincare market is truly a red ocean! But we're not afraid, we have our trump card. I think women's needs for skincare products are incredibly diverse—whitening, moisturizing, anti-wrinkle, they can't do without any of them. We can create a 'Goddess Rejuvenation Package,' bundling our star whitening essence, moisturizing lotion, and anti-wrinkle cream together. We can also include some sample sizes, like masks and eye creams, so they can try them all out. As for the price, we'll offer a 25% discount, plus some custom-made beauty sponges, cotton pads, and the like. With this price-performance ratio, won't our female colleagues have it completely under their thumb?"

Xiao Wang from the marketing department couldn't help but chime in, "Sister Chen, I think we could also do an online live stream promotion. Find a few beauty bloggers, have them personally try out our packages, and rave about them on the live stream. Then do some lucky draws, with our group-buying packages as prizes. Wouldn't that bring in a flood of traffic?"

Li Yuan smiled and nodded: "Xiao Wang's idea is good. Online promotion is definitely essential. But we have to choose the beauty bloggers carefully. Don't find those who just shout 'Family, let's go!' and whose quality isn't up to par. We need to find those who truly understand skincare and have highly engaged fans. By the way, Sister Chen, besides the efficacy and free gifts, can we also put some effort into the packaging? Girls are visual creatures; if the packaging looks good, they'll be more willing to place an order."

Sister Chen slapped her thigh: "Chairman Li, you've hit the nail on the head! I've already had a designer design several new packaging designs, with a minimalist and stylish style, and a touch of romantic flair. For example, the face cream bottle could have a romantic phrase printed on it, like 'Your beauty, I will protect it.' Wouldn't that melt any girl's heart?"

As everyone was discussing animatedly, Old Zhang from the sales department suddenly blurted out, "What about the men? Do men not need skincare?"

Li Yuan was amused by his sudden remark: "Old Zhang, don't be in such a hurry. This is about men's skincare products. You're in charge of sales, so you must know a lot about the men's market. Why don't you tell us about it first?"

Old Zhang scratched his head and said, "Chairman Li, to be honest, men didn't really care about skincare before. But things are different now; more and more men are starting to pay attention to their appearance. However, they're a bit different from women; men prefer things simple and straightforward. Let's create a 'Men's Refreshing Package'—a bottle of facial cleanser, a bottle of toner, and a bottle of lotion, and we're done. Don't make the price too fancy; just give it a 20% discount, simple and clear. I've even thought of the slogan: 'Men's skincare, it's that simple,' what do you think?"

Xiao Zhao from the R&D department frowned: "Old Zhang, your idea is simple, but we also need to consider the product's target audience. Men's skin is generally oilier and their pores are larger than women's. We still need to optimize the formula to enhance its oil-controlling and pore-shrinking effects. Otherwise, even if the price is cheap, if it doesn't work for them, they won't buy it again next time."

Upon hearing this, Old Zhang quickly nodded: "Xiao Zhao is right, I didn't think it through. The R&D department will have to step up their efforts and try to optimize a product suitable for men's skin as soon as possible."

Li Yuan smiled and said, "Everyone needs to communicate more. Research and development, sales, and marketing—none of them can be neglected. By the way, regarding the promotion of men's skincare products, we can't do it the same way as women's. Men don't like watching those flashy beauty bloggers. We can find some fitness bloggers or e-sports players to endorse them. They have a lot of influence among men, and maybe we can open up a new world!"

At this moment, Xiao Li from the finance department, who had been silent until now, whispered, "Chairman Li, we need to carefully calculate the profit margin for these group-buying packages. Discounts, free gifts, and endorsement fees—these are all costs."

Li Yuan looked at Xiao Li and said seriously, "Xiao Li, don't worry about that. We will definitely offer consumers the best deals while ensuring profits. The initial investment is for market share later. As long as we build a good reputation, are we afraid of not making money? Just follow our plan and carefully calculate the costs and profits. If you have any questions, feel free to ask."

After discussing men's skincare products, the conversation naturally turned to the student group.

Ms. Liu from the Human Resources Department spoke first: "Students are not easy to deal with. They don't have much money, but they love to follow trends. Our products can't be too expensive, and they have to match their aesthetic. I think we can create a 'Youthful Vitality Package,' with a cute and youthful packaging design, like anime or minimalist styles. The products themselves will focus on basic moisturizing and cleansing, since students don't need complicated skincare."

Xiao Wang from the marketing department got excited again: "Sister Liu, that's a great idea! I think we can also collaborate with schools to organize some offline activities. For example, we can hold skincare lectures to teach students proper skincare knowledge and promote our packages at the same time. We can also get some club sponsorships and have club members help with promotion; the results will definitely be fantastic!"

Li Yuan asked with a smile, "What about the price? Students are all shrewd and careful with their money, so we need to show some sincerity."

Sister Chen thought for a moment and said, "How about we do a buy-one-get-one-free promotion? We can set the price under 100 yuan, so that students can enjoy the benefits and we can also guarantee a certain sales volume. Moreover, students have a strong ability to spread the word. If they like it, they will definitely recommend it to their classmates."

Everyone nodded in agreement. Then, Old Zhang from the sales department raised another question: "So how do we differentiate between university students and high school students? The spending power and needs of these two groups are somewhat different."

This question stumped everyone, and the meeting room fell silent for a moment. Suddenly, Xiao Zhou, the intern who had been sitting quietly in the corner taking notes, timidly raised his hand: "I...I have an idea. We can differentiate the products based on their capacity. University students have relatively more time and might use them more, so we can launch a large-capacity package; high school students are busy with their studies and use them less, so we can launch a small-capacity package, and lower the price accordingly. Moreover, in the advertising, we can emphasize the product's efficacy and cost-effectiveness for university students, and emphasize its ease of use and minimal impact on study time for high school students."

Everyone's eyes lit up upon hearing this. Li Yuan smiled and said, "Xiao Zhou, not bad! Don't underestimate you just because you're an intern; your ideas are quite novel. Let's do it your way. The marketing and sales departments should study it carefully and develop a detailed promotion plan."

The meeting had been going on for several hours, and everyone's stomachs were starting to rumble. Li Yuan checked the time and said, "Everyone has worked hard today, and we've covered most of the points. Let's go have lunch first, and then continue refining the plan this afternoon. Remember, our goal is to carve out a niche for the Li Group in this wave of group-buying deals! Meeting adjourned!"

Everyone stood up, discussing the previous meeting's content as they walked towards the meeting room door. Although the discussion about the skincare product group-buying package had temporarily concluded, the waves the Li Group was about to create in the market were only just beginning. In this era full of opportunities and challenges, could they successfully seize the group-buying opportunity and win over consumers? Let's wait and see.